Restaurant Bottom Line

Protecting the bottom line. The operator-CFO perspective on restaurant P&L.

  • Mitigating Traffic Losses: How to Protect Revenue When Guest Count Declines

    Mitigating Traffic Losses: How to Protect Revenue When Guest Count Declines

    Free: The Restaurant Financial Health Checklist. The 6 numbers a chain CFO tracks weekly, plus 30 yes/no questions you can run against your P&L in 15 minutes. Written by a former chain CFO. Instant PDF. Send me the checklist Unsubscribe anytime. Traffic declines happen in every restaurant. Some are seasonal, January after the holidays, the… Read more

  • Increasing Party Size: The Revenue Lever Hidden in Plain Sight

    Increasing Party Size: The Revenue Lever Hidden in Plain Sight

    Free: The Restaurant Financial Health Checklist. The 6 numbers a chain CFO tracks weekly, plus 30 yes/no questions you can run against your P&L in 15 minutes. Written by a former chain CFO. Instant PDF. Send me the checklist Unsubscribe anytime. Of the three ways to grow restaurant revenue, more guests, more visits from existing… Read more

  • Maintaining a Strong Loyalty Program: The Financial Case for Guest Retention

    Maintaining a Strong Loyalty Program: The Financial Case for Guest Retention

    Free: The Restaurant Financial Health Checklist. The 6 numbers a chain CFO tracks weekly, plus 30 yes/no questions you can run against your P&L in 15 minutes. Written by a former chain CFO. Instant PDF. Send me the checklist Unsubscribe anytime. The most valuable guest in your restaurant is not the one who discovers you… Read more

  • Increasing Guest Frequency: The Highest-Return Growth Strategy in Restaurants

    Increasing Guest Frequency: The Highest-Return Growth Strategy in Restaurants

    Free: The Restaurant Financial Health Checklist. The 6 numbers a chain CFO tracks weekly, plus 30 yes/no questions you can run against your P&L in 15 minutes. Written by a former chain CFO. Instant PDF. Send me the checklist Unsubscribe anytime. Revenue growth in a restaurant comes from three places: more guests, higher average spend… Read more

  • Understanding Your Guest Demographic: The Foundation of Every Financial Decision

    Understanding Your Guest Demographic: The Foundation of Every Financial Decision

    Free: The Restaurant Financial Health Checklist. The 6 numbers a chain CFO tracks weekly, plus 30 yes/no questions you can run against your P&L in 15 minutes. Written by a former chain CFO. Instant PDF. Send me the checklist Unsubscribe anytime. Every decision a restaurant operator makes, what to put on the menu, how to… Read more

  • Attracting New Guests: The Acquisition Strategy That Actually Works

    Attracting New Guests: The Acquisition Strategy That Actually Works

    Free: The Restaurant Financial Health Checklist. The 6 numbers a chain CFO tracks weekly, plus 30 yes/no questions you can run against your P&L in 15 minutes. Written by a former chain CFO. Instant PDF. Send me the checklist Unsubscribe anytime. New guest acquisition is the most expensive marketing activity available to a restaurant. It… Read more

  • Navigating Costs and Value: How to Protect Margin Without Losing Guest Perception

    Navigating Costs and Value: How to Protect Margin Without Losing Guest Perception

    Free: The Restaurant Financial Health Checklist. The 6 numbers a chain CFO tracks weekly, plus 30 yes/no questions you can run against your P&L in 15 minutes. Written by a former chain CFO. Instant PDF. Send me the checklist Unsubscribe anytime. The tension between cost management and guest-perceived value is one of the defining challenges… Read more

  • Strategic Upselling: How to Grow Revenue Without Growing Traffic

    Strategic Upselling: How to Grow Revenue Without Growing Traffic

    Free: The Restaurant Financial Health Checklist. The 6 numbers a chain CFO tracks weekly, plus 30 yes/no questions you can run against your P&L in 15 minutes. Written by a former chain CFO. Instant PDF. Send me the checklist Unsubscribe anytime. Bottom line: The cheapest way to grow revenue is to raise the check average… Read more

  • Sales = Customer traffic x Price per Customer

    Sales = Customer traffic x Price per Customer

    Free: The Restaurant Financial Health Checklist. The 6 numbers a chain CFO tracks weekly, plus 30 yes/no questions you can run against your P&L in 15 minutes. Written by a former chain CFO. Instant PDF. Send me the checklist Unsubscribe anytime. Customer traffic is the heartbeat of a restaurant, the rhythm that fuels its very… Read more

  • Less Frequent Guests: How to Turn Occasional Visitors into Regulars

    Less Frequent Guests: How to Turn Occasional Visitors into Regulars

    Free: The Restaurant Financial Health Checklist. The 6 numbers a chain CFO tracks weekly, plus 30 yes/no questions you can run against your P&L in 15 minutes. Written by a former chain CFO. Instant PDF. Send me the checklist Unsubscribe anytime. Every restaurant has a middle tier in its guest base: people who have been… Read more