Tag: Guests & loyalty
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Sales = Customer traffic x Price per Customer
Customer traffic is the heartbeat of a restaurant, the rhythm that fuels its very existence. This fact will be repeated frequently: the importance of traffic in the restaurant business cannot be overstated. It is the foundation upon which every other aspect of success is built. Every guest who tries your…
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Less Frequent Guests: How to Turn Occasional Visitors into Regulars
Every restaurant has a middle tier in its guest base: people who have been in once or twice, who liked the experience, who think of you positively, and who visit three or four times a year rather than every few weeks. They are not disengaged. They are not choosing a…
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Online Reviews and Reputation Management: The Financial Impact of What Guests Say
Online reviews are not a marketing problem. They are a revenue problem. For most independent restaurants, the star rating on Google, Yelp, and TripAdvisor is one of the most significant factors determining whether a new guest chooses to walk in the door, and the economic impact of that choice, multiplied…
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The 60/20/20 Rule: How to Analyze Your Restaurant’s Guest Mix
If you could look at your entire guest base and sort every person who walked through your door in the last year into groups based on how often they visit, what you would find, in virtually every full-service restaurant, is a distribution that follows a predictable pattern. A relatively small…
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Lapsed Guests: How to Identify and Win Back Your Lost Regulars
Every restaurant has them: guests who came in regularly, then gradually less frequently, then not at all. They did not necessarily have a bad experience. They did not choose a competitor in a deliberate, conscious way. Life changed, habit drifted, a new restaurant opened nearby, they got busy, and gradually…
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Engaging with Local Communities
Engaging with local communities is not just a noble endeavor but a strategic business move that can significantly boost a restaurant’s profitability by increasing foot traffic. By forging connections with schools, churches, universities, hospitals, and other local businesses, restaurant operators become integrated members of the community, rather than isolated entities.…