Tag: Menu Design

• The Model

  Menu Engineering: Which Items Are Stars, Plowhorses, Puzzles, and Dogs?

  

  Most restaurant menus start as a creative exercise. The chef wants to cook what excites them. The owner wants to offer variety. Someone’s uncle suggests adding a burger because “everyone loves burgers.” Over time, the menu grows organically, shaped by instinct, customer requests, and the path of least resistance. What…

  February 24, 2026