PROTECTING THE BOTTOM LINE

Making Restaurants More Profitable

  • Managing Credit Card Fees for Better Profit

    Credit card fees are an unavoidable part of conducting business in the modern restaurant industry, often taking away about 3% of each transaction. These fees can vary, with some providers like AMEX charging even higher rates. While these costs may seem like a frustrating drain on profits, it’s essential to approach them strategically to minimize Read more

  • Plateware Cost and Quality

    Plateware, forks, knives, and glasses are essential elements for providing a pleasing dining experience to your guests. These items, though seemingly simple, play a significant role in the overall impression your restaurant creates. Hence, their selection and maintenance are crucial to both the guest experience and the restaurant’s profit margins. Buying in bulk often makes Read more

  • Customer Acquisition Costs

    In the competitive landscape of restaurant marketing, understanding the costs associated with acquiring and retaining guests is vital. Every marketing strategy, whether it’s a commercial, billboard, digital ad, or direct mail, comes with its own cost structure and potential return on investment (ROI). By analyzing these costs in relation to the returns, restaurant owners can Read more

  • Uniforms: Branding, Comfort, and Profit

    Uniforms play an essential role in the restaurant business, not only in maintaining a consistent and professional appearance but also in subtly projecting your brand to the guests. However, the decision regarding uniforms must be approached with care, as it directly impacts both employee satisfaction and the bottom line. While branding uniforms with your logo Read more

  • Basic Marketing

    Marketing your restaurant is a multifaceted task that carries immense importance in attracting customers and maximizing sales. The avenues for promoting your restaurant are diverse, ranging from traditional mediums like television commercials and billboards to more modern strategies like online advertising, social media engagement, influencer partnerships, radio spots, and event sponsorships. The key to effective Read more

  • Keeping Utilities in Check

    Utilizing utilities efficiently is a critical aspect of keeping costs down and enhancing profit in the restaurant business. While water, electricity, gas, telephone, and Wi-Fi are fundamental necessities for operating a restaurant, they also represent areas where significant savings can be realized with mindful management. Water is used extensively in food preparation, cleaning, and more. Read more