PROTECTING THE BOTTOM LINE

Credit card processing fees are one of the most consistent and most overlooked expenses in the restaurant industry. They are not glamorous. They do not come with a vendor rep who calls to check in, a line item that management reviews at weekly meetings, or an obvious lever you can pull to bring them down.… Read more

Plateware — the plates, bowls, glasses, and serving vessels that carry the food and beverage to the table — is one of the few restaurant investments that simultaneously affects the guest experience, the kitchen’s ability to execute, and the financial model in ways that compound over time. It is also one of the most frequently… Read more

Customer acquisition cost — the total marketing and promotional spend required to bring one new guest through the door — is a metric that software companies track obsessively and most restaurant operators have never calculated. This is not because the concept is irrelevant to restaurants. It is because the restaurant industry does not have a… Read more

Uniforms occupy an interesting position in restaurant financials: they are small enough as an individual line item to be overlooked, but large enough in aggregate — and important enough to brand and guest experience — to deserve deliberate management. For a full-service restaurant with 30 hourly employees, a poorly managed uniform program can cost $5,000… Read more

Marketing budgets in independent restaurants are typically small — 1 to 3 percent of net sales is the typical range, which on a $1.2 million restaurant is $12,000 to $36,000 per year. That is not a lot of money relative to what a meaningful brand-awareness campaign would cost in a competitive market. It requires prioritization:… Read more