PROTECTING THE BOTTOM LINE

Making Restaurants More Profitable

  • The Core Customer: The Heart of Financial Success

    Your core customer is not merely someone who patronizes your restaurant; they’re the embodiment of why your restaurant exists in the first place. What do we mean by “Core Customer”? These are the regulars, the enthusiasts, the ones who resonate with your menu, atmosphere, and values. Your core customers don’t just enjoy your restaurant; they Read more

  • Sales = Customer traffic x Price per Customer

    Customer traffic is the heartbeat of a restaurant, the rhythm that fuels its very existence. This fact will be repeated frequently: the importance of traffic in the restaurant business cannot be overstated. It is the foundation upon which every other aspect of success is built. Every guest who tries your restaurant is a golden opportunity Read more

  • Less Frequent Guests: Opportunities to Grow Profit

    Less frequent guests occupy a unique and valuable space within your restaurant’s ecosystem. While they may not be the regular faces you see week in and week out, their sporadic visits play an essential role in supplementing revenue and enhancing brand awareness. These guests are often driven by occasion rather than routine. They might choose Read more

  • What are Labor Expenses?

    In the dynamic world of restaurant operations, labor expenses are one of the most significant and complex costs. These expenses can be broadly categorized into several key areas that we will explore in detail: associate or crew labor, which encompasses the frontline staff working directly with customers; management labor, including the roles of associate general Read more

  • Introduction: The Imperative of Financial Management in the Restaurant Industry

    In the dynamic world of the restaurant industry, one truth remains constant: if you do not protect the financial model, you will fail. The art of running a restaurant goes far beyond crafting the perfect dish or designing a memorable dining space. It’s about financial acumen, meticulous management, and a relentless pursuit of profitability. Welcome Read more

  • Online Reviews and Reputation Management

    Online reviews and reputation management play a pivotal role in enhancing profitability at a restaurant. In today’s digital age, potential diners often turn to online platforms like Google to research eateries before deciding where to eat. Therefore, a restaurant’s online reputation can be the deciding factor for many customers, making it essential for business success. Read more